Behavioral Science for Main Street

Marketing tools built on real research. Free for every small business.

Large brands spend thousands on behavioral economists to optimize their marketing. The MainStreetLab brings the same science to your coffee shop, boutique, or salon — free, forever.

6
Behavioral principles analyzed per business
3
Free tools. No signup required.
$0
Cost — forever. Built for Main Street.
Behavioral Marketing Scorecard

Answer 12 questions about your marketing. Get scored on six behavioral principles that drive consumer decisions — and specific recommendations to improve.

Your Behavioral Score
0
Answer questions →
Score updates live
Answer the questions on the left to see personalized recommendations based on your business's behavioral marketing profile.
Price Framing Analyzer

Input how you currently display your pricing — see how to reframe it using behavioral economics principles to increase perceived value and reduce price sensitivity.

☕ Café / Coffee
🍽 Restaurant
👗 Boutique
💅 Salon / Spa
🏪 Other
Just the price
Price + description
Next to other prices
With a premium option
No
Yes
Seasonal only
Never show price
Sometimes
Always show price
Your Current Framing
Fill in your details and click Analyze to see how your pricing looks to customers right now.

Behaviorally Optimized Framing
Your optimized framing will appear here — based on anchoring and choice architecture principles from the research.
Anchor Strength
💡 Price Anchoring Your hero product needs an anchor — a higher-priced option shown first that makes your main price feel like the smart, reasonable choice. This is the single highest-ROI change most small businesses can make.
📱 Social Media Pricing Research shows price-forward social posts outperform mystery posts for local businesses — but only when framed correctly. Showing "$7" alone triggers price sensitivity. "Starting at $7 — our most popular order" triggers social proof instead.
Social Media Post Optimizer

Paste or describe your social media post. Get an instant behavioral analysis — which psychological triggers you're using, which you're missing, and a behaviorally optimized rewrite.

Café
Restaurant
Boutique
Salon
Behavioral Effectiveness Score
Click "Analyze My Post" to see how your content scores against 6 behavioral triggers that drive consumer action.
🧠
Social Proof
Analyze to score
Scarcity / Urgency
Analyze to score
😟
Loss Framing
Analyze to score
🎁
Reciprocity
Analyze to score
Anchoring
Analyze to score
🤝
Trust / Authority
Analyze to score
✨ Behaviorally Optimized Rewrite
Your optimized post rewrite will appear here after analysis — incorporating the missing behavioral triggers for your platform and business type.